The USC Game Innovation Lab in the USC School of Cinematic Arts is a research space and think tank
where experimental concepts in game design, play and interactive entertainment are developed,
prototyped and play tested. Directed by Tracy Fullerton, the lab is the center of games research in the
school’s Interactive Media Division and the hub of a vibrant, investigative game community focused on
creating deeply emotional gameplay that may serve to expand our design vocabulary for playful
experiences. Founded in 2004 with a gift from Electronic Arts, the lab has been instrumental in the
development of several extremely influential independent and serious games, including Cloud, flOw,
Darfur is Dying, Hush and The Night Journey.
